The Stop the Pain Recovery Ambassador (RA) program was first launched in 2018 with Ignite the Light, an event held in Rennert, North Carolina. Volunteers of Stop the Pain came together to host a substance use disorder awareness event in honor of local community member, William Jerome Willamson, who lost his life due to drug-related violence. The event was such a success, it has continued to be hosted in the community each year.
The RA program was originally funded by a grant from Cooks Native American Ministries Foundation and a subsequent subcontract from Robeson Health Care Corporation, via a Health Resources and Services Administration Grant. The goal of the RA program is to recruit, and train lay leaders in the community to serve as advocates for substance use disorder (SUD), while simultaneously increasing the impact and capacity of Stop the Pain. In the community, RA's work to reduce the negative stigma associated with SUD; increase the community's knowledge of